Responsibilities

Market Research and Strategy

• Identify valuable customer segments given customer profiles and product information
• Research keywords and optimize keyword lists
• Create landing pages that are relevant to the ad campaigns

Advertising Campaigns

• Create and optimize search ads, display, and shopping ads
• Allocate monthly budgets to multiple campaigns
• Utilize A/B testing to determine the effectiveness of ads

Data Analysis

• Interpret campaign data to evaluate ad performance
• Use data and campaign results to inform strategic marketing decisions

Accomplishments & Results

Round 1: Introduction to Search Ads

• Clicks Goal: 1,500
• Clicks Received: 1,441
• Budget Allocated: $1,200
• Budget Spent: $1,199.68
• Revenue: $3,185

Round 2: Search Ad Practice

• Clicks Goal (Product 1): 1,500
• Clicks Received (Product 1): 1,704
• Clicks Goal (Product 2): 800
• Clicks Received (Product 2): 1,231
• Budget Allocated: $2,400
• Budget Spent: $2,398.86
• Revenue: $6,395

Round 3: Search Ad Optimization

• Clicks Goal (Product 1): 2,500
• Clicks Received (Product 1): 3,160
• Clicks Goal (Product 2): 1,000
• Clicks Received (Product 2): 787
• Clicks Goal (Product 3): 1,000
• Clicks Received (Product 3): 1,399
• Budget Allocated: $4,800
• Budget Spent: $4,798.74
• Revenue: $12,375

Cumulative Statistics:

• Impressions: 337,269
• Clicks: 9,722
• Conversions: 378
• Cost: $8,397.28
• Conversion Rate: 1.85%
• Revenue: $21,955.00
• Profit: $13,557.72
• Return on Ad Spend: 2.61