GLO-BUS Business Strategy Simulation

MNGT-4800, Strategic Management | Fall 2026

Responsibilities/Core Decisions

Product Design Decisions

  • Upgrading features, performance, and quality (P/Q Ratings)
  • Allocating budget to Research and Development (R&D)

Marketing & Pricing Decisions

  • Setting prices and warranties
  • Determining advertising spending, retailer support, and promotional discounts

Operations & Workforce Decisions

  • Managing assembly plants and workstation capacity
  • Assigning worker compensation packages

Finance & Corporate Citizenship Decisions

  • Handling stock buybacks, loans, and debt refinancing
  • Exploring social responsibility initiatives

Accomplishments & Results

Week 4 Results:

My team, EagleEye Tech. is currently in third place within our class, just 4 points behind the company in first place: