AMA Marketing Campaign

Spring 2026: American Marketing Association

My Role

For this project, I was partnered with a teammate. We both came up with ideas and contributed to the overall project.

Objective

For this project, we were tasked with designing a graphic for a campaign that we created. We had 20 minutes to come up with an idea of two brands/companies we wanted to create a campaign for, figure out the goal of the campaign, and create a graphic for the campaign.

Strategy

The two brands that we chose for our campaign were Publix and Martha Stewart. Our headline read “From Publix, With Martha” as a play-on-words of the popular saying “From _______, With Love”. This added a personal connection with our audience and positioned our campaign as a giveaway/gift. We decided the point of our campaign was to encourage customers to shop at Publix and explore Martha Stewart’s recipes and cookbooks. To do this, we offered $500 in free groceries if users shared their posts of what they created using the two brands. By having people tag both brands, the campaign would reach a wider audience and more people would be likely to contribute to it.

The Work

Results & Takeaways

After the 20 minutes had passed, a competition was held to determine who created the best campaign graphic. My team came in third place. I think we did a great job, especially considering the time constraint. If I were to do this project again, I would spend more time working on the incentives and call to action, making the point of our campaign clearer. I would also make our campaign headline more relevant to the campaign itself.

Skills Demonstrated

• Graphic Design
• Campaign Strategy
• Time Management